![]() Salter believes pre-owned is unlikely to become more popular than buying new items soon and thinks it is “definitely becoming a more important part of how consumers purchase”. The pandemic has accelerated the already growing movement toward more conscious consumerism Vinted spokespersonĪsda’s move into vintage shows that secondhand “has the potential to go mainstream”, according to Emily Salter at retail analyst GlobalData. Selfridges now has an outlet for vintage fashion specialist Vestiaire Collective, and handbag label Mulberry which is now refurbishing and reselling its used products online. It suggests sourcing outfits from “charity shops, nearly-new boutiques, vintage emporiums and resale websites”. ![]() This year’s style guide for the race meeting says it is celebrating “the art of conscious shopping” and points out that looking good “doesn’t necessarily mean you have to buy something brand new”. Even Royal Ascot has picked up the trend. Celebrities from Kim Kardashian to Livia Firth are now prepared to wear vintage pieces on the red carpet. At fashion website Asos, vintage sales have risen 92%. Asda announced last week that it is testing out secondhand clothing in 50 supermarkets, and John Lewis and Ikea are launching schemes to sell used furniture and fashion. ![]() While fashion-conscious teens have been trading previously owned fashion on sites such as Depop and Vinted for several years, older groups are likely to be persuaded by secondhand bargains moving out of traditional charity shops and into mid-market mainstream store chains. A ‘preloved vintage’ secondhand clothing point in Asda, Leeds.
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